Miratech study: we skim iPad articles and read newspaper ones

Miratech performed an interesting study, comparing how we read articles on the iPad and on an actual print newspaper. Using eye-tracknig technology they found out that readers are more likely to skim over articles on an iPad than in a newspaper. Reading time is pretty much the same, and the iPad and the newspaper readers showed Identical gaze patterns. Newspaper readers are more likely (by 20%) to actual retain the information they read.

Miratech iPad, newspaper eyescan photo

It'll be very interesting to see the results of such a study performed on a Kindle as well (or a different e-paper e-reader). Here are a couple of videos showing eye gaze patterns on the iPad and on a print newspaper:

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