E Ink presents - a tale of two cities

E Ink just shared this funny new video, comparing E Ink e-readers to tablets for reading applications. It repeats the usual advantages of E Ink: low power and sunlight readability. Interestingly, they also play on the fact that your e-reader is just a reader - it does not interrupt you with emails, messages and videos. They say "E Ink is the best for focused reading, anything less is a distraction":

I guess E Ink is trying to fight back against tablets which many people prefer over an e-reader because it can do much more. I personally love my Kindle (especially the new paperwhite). I think there's a bit advantage to low-cost, low-power, low-weight e-readers that are easy on the eyes. It's true that when you read, a device that is actually less capable will be better...