comScore has released a new study about e-reader consumer attitudes, behaviors and purchase intentcomScore has released a new study about e-reader consumers attitudes, behaviors and purchase intent. It's mainly about the Apple iPad and Amazon's Kindle. There are some interesting results - including a high awareness of iPad and Kindle devices, with the iPad rated highest in terms of consumers seriously considering a purchase in the next 3 months. Here's something funny: 11% of the consumers they surveyed have heard of the Samsung Papyrus. 8% have said they are 'seriously considering a purchase in the next 3 months'. Highly unlikely, especially as these are not sold in the US... You can find more here, and you can buy the full report from comScore.
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had they really heard about the Papyrus?
The questioner probably asked specifically if they had heard of this device, this device, this device and this device. You will always have some that for some reason or another will answer yes, even if they hadn't heard of it. Maybe they were egyptologs who'd heard about papyrus...