TDG: e-reader penetration grew 250% in just 12 months
TDG released a new market report (Profiling eReader Users -- A Consumer Snapshot)" in which they say that dedicated e-reader US penetration grew from 8% (of internet households) at year-end 2010 to 20% at year-end 2011. That's a 250% increase in just 12 months.
Many analysts are predicting a rapid decline of dedicated e-readers due to tablets and e-reader software on computers. TDG agrees that tablets are eliminating the need for a dedicated e-reader for many people - but e-readers are still proving attractive to a growing number of consumers. They are significantly less expensive and arguably more convenient to use.