Apple

Miratech performed an interesting study, comparing how we read articles on the iPad and on an actual print newspaper. Using eye-tracknig technology they found out that readers are more likely to skim over articles on an iPad than in a newspaper. Reading time is pretty much the same, and the iPad and the newspaper readers showed Identical gaze patterns. Newspaper readers are more likely (by 20%) to actual retain the information they read.

It'll be very interesting to see the results of such a study performed on a Kindle as well (or a different e-paper e-reader). Here are a couple of videos showing eye gaze patterns on the iPad and on a print newspaper:

Amazon has produced a nice new advertisement for the Kindle title "The Book Lives On":

According to a new study by ChangeWave, the Kindle has 47% of the e-reader market, while the iPad has 32%. This is true for November 2010. Interestingly, in August, the iPad has 16% while the Kindle had 62%. According to another study by Gfk-MRI, total e-reader ownership in the US has reached 5.9 million.

It's very difficult to compare these two devices, as the iPad is not really an e-reader (at least not just an e-reader). In any case these two devices are selling extremely well.

Amazon has released a new shot ad for the Kindle - and they laugh at the iPad's poor sunlight visibility (and high price):

The Kindle 3 costs only $139 (for the Wi-Fi only version). The WiFi/3G costs $189.

One News Page published an interesting survey, in which they say that 64% of e-reader owners prefer the Kindle over the iPad. 16% of e-reader owners actually say they have both devices.

And there's more interesting data. 73% say that there's still a place for physical books, but when vacating, 53% say they prefer an e-reader to read on the beach.

via MarketingProfs

E-Ink-Info has posted an interesting comparison: comparing the iPad's IPS-LCD (or Super-LCD) to the Kindle's E Ink up close. There are two photos. One at 26x magnification, in which you can already see the 'dots' in the LCD (the image on the right):

The second image is at 400x magnification:

As you can see, the E Ink display is way better up close - it's not just a series of dots. So obviously the LCD has a lot of advantages (color, fast response time, bright) and the iPad is great for movies and web - but for reading, nothing beats an EPD...

Apple announced that the iPad has 22% of all e-book sales since its launch (5 million books). It'll also get a few new features soon for the iBooks apps- a PDF viewer, bookmarking and note-taking.

Apple also announced that iBooks will soon be launched for the iPhone and iPod touch.