Sony - the new Reader is selling great (especially the Touch), no plans for a color one yet

There's an interesting interview with Sony's Fujio Noguchi, who supervises Sony's e-book business as a deputy president of the Digital Reading Business Division of Sony Electronics Inc. Here are the highlights:

• The new Reader is selling very good, in fact it's the best seller in SonyStyle (Sony's US online store).
• The Reader Touch Edition is the best seller amongst their readers (it costs $299).
• Sony knows that books can be read in many platform. That's why they focus on readability. They focus on electronic paper, and will not include color until the quality of the display is good enough. In fact they do not have any plans for a color e-reader because they are waiting for a color E Ink like display.