New research: e-readers will generate $2.5 billion in sales in 2013

Yankee Group has released a new report, Yankee Group forecast that e-readers will generate $1.3 billion in revenue in 2010 and hit $2.5 billion by 2013. By 2013, there will be 36 million e-readers in the market. Yankee Group thinks that only when the price hits $150, will e-readers be really adopted widely. They forecast devices prices falling 15% each year in the next 5 years.

Via ZDNet.