Gigabyte are working on an Android E Ink e-reader

It seems that Gigabyte are developing an E Ink (6" 800x600) e-reader (called EB10) that's running on the Android OS (or Linux or Win CE 6.0) using a 667Mhz Samsung processor. They want to allow users to install any software on the reader: RSS readers, news aggregators, e-book readers, web browser and more. Check the following video preview: