iRiver's Story e-reader is now available to buy in the UK for 230GBP. It can also be bought in the US via Amazon, shipped from Europe, for 400$.

The Story has a 6" E Ink display, a full QWERTY keyboard, 2GB of internal memory and an SD card slot. It supports PDF, ePub, Office documents and more formats.

iRiver has also uploaded new advertisement videos for the Story. Here's the first one:

And here are the links to all the ads: Part 1, Part 2 and Part3.